The task of technology is to make human activity more productive. The task of marketing is to convince us to upgrade said technology ad museum. As Microsoft has learned -- the hard way, mind you -- you cant convince people to scramble for the latest version of an operating system whenever it suits Mr. Gates's whim. Hello open-source and cloud computing. That being said, there are some facets of technological upgrades that are hard to resist, especially when they offer superior sound or graphics.
We are visual creatures. And given this visual propensity, it is markedly more difficult to resist superior picture quality as opposed to say a faster computation speed for your word processor. This is why the death of the DVD seems inevitable in the face of the emerging Blu-ray technology. With a slight tweaking of the color spectrum, Blu-ray has rendered conventional DVD players as hard to watch as VHS. Hard to believe, but true.
The blue laser of the Blu-ray technology renders HD quality films and sound, while condensing all that data more efficiently on the disc. This means two and three disc boxed sets will be far more rare -- either that or studios will release even more bonus materials. Perhaps they will feature every facet of the films production, from pitch to screen, including actor auditions.
A lauded selling point is the alleged durability of the Blu-ray disc. While a typical CD disc can still provide decent sound quality even when scratched, a scratched DVD disc seldom performs well. The tiniest scratch can derail and entire film. The Blu-ray, disc, allegedly, is far more durable and even enjoys a buffering layer to protect the data. Whether or not this stands up to public scrutiny, it does makes for an attractive bullet point on the proverbial PowerPoint presentation that is mass marketing.
The fact that new technological breakthroughs are marketed in terms of revolutions is telling. Each new device requires that it wrap itself in something as violent and encompassing as a revolution to ensure we feel the urgency. What's the rush? Why, the corporate bottom-line of course. Hurry and buy before -- well, before what? If the technology is worthwhile, it should stay on the market. Given the impressive qualities of Blu-ray technology, it should be well entrenched for any and all takers.
We are visual creatures. And given this visual propensity, it is markedly more difficult to resist superior picture quality as opposed to say a faster computation speed for your word processor. This is why the death of the DVD seems inevitable in the face of the emerging Blu-ray technology. With a slight tweaking of the color spectrum, Blu-ray has rendered conventional DVD players as hard to watch as VHS. Hard to believe, but true.
The blue laser of the Blu-ray technology renders HD quality films and sound, while condensing all that data more efficiently on the disc. This means two and three disc boxed sets will be far more rare -- either that or studios will release even more bonus materials. Perhaps they will feature every facet of the films production, from pitch to screen, including actor auditions.
A lauded selling point is the alleged durability of the Blu-ray disc. While a typical CD disc can still provide decent sound quality even when scratched, a scratched DVD disc seldom performs well. The tiniest scratch can derail and entire film. The Blu-ray, disc, allegedly, is far more durable and even enjoys a buffering layer to protect the data. Whether or not this stands up to public scrutiny, it does makes for an attractive bullet point on the proverbial PowerPoint presentation that is mass marketing.
The fact that new technological breakthroughs are marketed in terms of revolutions is telling. Each new device requires that it wrap itself in something as violent and encompassing as a revolution to ensure we feel the urgency. What's the rush? Why, the corporate bottom-line of course. Hurry and buy before -- well, before what? If the technology is worthwhile, it should stay on the market. Given the impressive qualities of Blu-ray technology, it should be well entrenched for any and all takers.
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Queue up and shell out for the latest and greatest Disney Blu Ray DVD money can buy. It should be well worth it.
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