There have been quite a lot of corporations that have replaced their names subsequent to coming under attack and falling into bankruptcy. Some of the companies that have done that include ValuJet or now known as AirTran, Altria or as you may have once known it, Philip Morris, and Xe, which was once known as Blackwater. Even electronics maker LG has changed its name from Lucky Goldstar to just LG and claimed that it stood for Lifes Good and now its performing superbly with its sales of consumer electronics and appliances.
These corporations have done well with the name modification; it is as if they are cracking what they once were and becoming a another company with a polished, pure representation.
Promotion professionals across the country are in agreement that the rebranding of GM might be a respectable thing. If the objective is to try and put this company on a gigantic regimen and just turn it into a smaller car manufacturing company, Im not sure thered be that much damage in rebranding, said Jean-Pierre Dube, a University of Chicago marketing professor. The brand isnt in good shape, he stated, so they have not much to misplace.
The General Motors brand has already grown to be a stained brand, with a reputation of building shabby quality cars and now with a gigantic insolvency filing under its belt, not to bring up what everyone thinks about the corporation taking all that federal cash to keep from having to file for the vast bailoutwhich they filed nonetheless.
Certainly, at present many GM officials are sticking to what they know and not wanting to re-brand the business. CEO Fritz Henderson stated that re-branding wasnt very high on his list of things to do in the corporation. Which is perhaps a good thing to do considering all the troubles he inherited, but couldnt rebranding be handed off to the marketing division? In spite of everything, GM even now has one of those and it actually doesnt have the money to be throwing into high-cost television spots right now.
Bits and parts of GM have already begun to be rebranded; GMAC financial services has replaced its name to Ally Bank and General Motors Asset Managemnet is at the present known as Promark Global Advisors.
But, with a company that is as well known as GM could it work?
I dont see anything wrong with trying to perhaps market the company differently than before, but an entire new brand could be tricky to pull off for the business. I believe that the best implementation of rebranding could come from if it were to rebrand some of its subsidiaries such as Chevy or Cadillac.
These corporations have done well with the name modification; it is as if they are cracking what they once were and becoming a another company with a polished, pure representation.
Promotion professionals across the country are in agreement that the rebranding of GM might be a respectable thing. If the objective is to try and put this company on a gigantic regimen and just turn it into a smaller car manufacturing company, Im not sure thered be that much damage in rebranding, said Jean-Pierre Dube, a University of Chicago marketing professor. The brand isnt in good shape, he stated, so they have not much to misplace.
The General Motors brand has already grown to be a stained brand, with a reputation of building shabby quality cars and now with a gigantic insolvency filing under its belt, not to bring up what everyone thinks about the corporation taking all that federal cash to keep from having to file for the vast bailoutwhich they filed nonetheless.
Certainly, at present many GM officials are sticking to what they know and not wanting to re-brand the business. CEO Fritz Henderson stated that re-branding wasnt very high on his list of things to do in the corporation. Which is perhaps a good thing to do considering all the troubles he inherited, but couldnt rebranding be handed off to the marketing division? In spite of everything, GM even now has one of those and it actually doesnt have the money to be throwing into high-cost television spots right now.
Bits and parts of GM have already begun to be rebranded; GMAC financial services has replaced its name to Ally Bank and General Motors Asset Managemnet is at the present known as Promark Global Advisors.
But, with a company that is as well known as GM could it work?
I dont see anything wrong with trying to perhaps market the company differently than before, but an entire new brand could be tricky to pull off for the business. I believe that the best implementation of rebranding could come from if it were to rebrand some of its subsidiaries such as Chevy or Cadillac.
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